Senior Media Buyer

Mobile Arts

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Job Type

Job Type

Full-time

Work Mode

Work Mode

Remote

Industry

Industry

Telecommunications

Job Role

Role

Digital Marketing

Experience

Experience

3 - 8 years

Education

Education

Not specified

Salary

Salary

Not disclosed

Location

Location

Abu Dhabi

Expiry Date

Apply Before

June 12, 2025

Skills

Digital Marketing Campaign Optimization

Job Description

Mobile Arts is hiring a results driven Senior Media Buyer (Mobile VAS/DCB experience) to optimize and run high impact paid campaigns across Meta, Google Ads, TikTok and more.

If you possess the skills, qualifications below, we invite you to take your career to new heights with us!


Responsibilities

Develop and manage performance driven campaigns for CPA, CPI, and WAP offers targeting key global regions including the MENA region, and Europe
Create and optimize high budget campaigns across Meta, Google Ads, TikTok, Bigo Ads and Snapchat.
Conduct A/B testing, conversion experiments, and user funnel optimization to improve campaign performance.
Analyze campaign data using tools like MobiBox; adjust keyword bids, budget caps, and account metrics to enhance ROI.
Measure and report campaign performance against defined KPIs and ROI targets.
Identify trends and insights to inform optimization strategies and drive scalable growth.
Collaborate with internal teams to design landing pages and optimize user experience across channels.
Continuously update and manage ad groups, keyword lists, and creative assets for sustained success.
Generate creative concepts for ads, including images, and compelling copy to boost engagement and conversions.
Integrate campaigns from concept to execution with cross functional collaboration.
Work with agencies and vendor partners to maximize campaign reach and effectiveness.
Monitor emerging technologies and provide strategic recommendations for adoption where relevant.
Apply strong analytical skills to evaluate end to end customer journeys and optimize performance.
Ensure awareness of regulations and compliance across all platforms and markets.
Demonstrate excellent communication and negotiation abilities to secure premium ad placements.

Proven experience in managing and optimizing advertising campaigns with a focus on traffic buying, direct carrier billing (DCB), and team based scaling strategies.
Proficiency in launching and optimizing campaigns on platforms like TikTok, Meta, Google Ads, Bigo Ads, and Snapchat.
Skilled in utilizing company resources, such as applications, advertising accounts, and paid services, for optimal efficiency.
Expertise in budget allocation, ROI maximization, and audience targeting through performance data analysis.
Ability to create unique advertising strategies, including creatives, landing pages, and user engagement funnels.
Knowledge of emerging trends and best practices in paid advertising, with a collaborative approach to applying insights from partners and colleagues.

If you’re ready to take your media buying skills to the next level and drive impactful results, we’d love to hear from you. Apply now and join a dynamic team focused on innovation and success.
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