Digital Marketing Manager

This is a remote position.

Sr. Digital Marketing Manager

Job Location: Remote but Candidate base location should be from Gurgaon, Mumbai, Hyderabad, Bangalore

Job Description:

Responsibilities:

Develop and lead marketing strategies that position as an industry thought leader.
Create and manage annual marketing roadmaps aligned with business goals.
Utilize Google Analytics (GA) and Google Tag Manager (GTM) to track and report on key performance indicators (KPIs).
Translate data insights into actionable marketing strategies.
Oversee the creation of high-impact content (whitepapers, blogs, case studies, webinars) that reflects industry trends and client’s expertise. Drive editorial calendars and ensure consistent messaging.
Implement and optimize CRM and marketing automation tools to streamline campaigns and enhance lead nurturing processes.
Collaborate with sales to improve lead scoring and pipeline visibility.
Manage and optimize Google Ads and LinkedIn Ads campaigns to drive traffic and lead generation.
Work closely with sales, and technical teams to align marketing strategies with overall business objectives.
Plan and execute virtual and in-person events to amplify brand presence and engage target audiences.

Requirements:

10+ years of experience in B2B marketing, preferably in a System Integrator, IT consultancy, or technology services company.
Proven track record of driving successful thought leadership campaigns.
Hands-on experience with Google Analytics, GTM, CRM platforms, and marketing automation tools.
Strong background in SEO and paid advertising (Google Ads, LinkedIn Ads).
Exceptional writing, communication, and project management skills.